Yummy Gummy Vitamins

As moms we worry about whether our kids are getting enough vitamins and nutrients in their diet.  They sometimes eat proper balanced meals and other times, they are picky eaters who go on short spurts of hunger strikes.  That’s why we feel it’s so important for them take a multi-vitamin.  The problem we faced was that our kids hated the chalky flavour of the vitamins we were giving them.  I mean really, we remember taking multi-vitamins as kids and not enjoying it at all. However, just recently we both tried out Iron Kids Gummieswith our kidlets – and what did we find ~ Our kids are asking us daily for their cute fish-shaped vitamin gummies that come in awesome flavours like tropical fruit.  It’s like giving our kids candy – minus the sugar and artificial ingredients!

We love this husband and wife team because they are building a business that affords them time with their children and each other; plus they are dedicated to creating nutritional products for our little ones.

Deborah Lowther  also known as @KidsGummyMum on Twitter and http://KidsGummyMum.blogspot.com for blog. 

Web site is www.iron-kids.comand Facebook page is IronKids Gummy Vitamins.

What is your Business name & how you came up with this fabulous idea ?

The company name is Life Science Nutritionals and the main brand right now is IronKids – a line of children’s Gummy vitamins.  My husband is the creator of this company ~ Stuart Lowther~

He named his company Life Science Nutritionals because his long term vision is to provide everyone with healthy products they can trust and feel good giving themselves and their families.  He started the company because he is passionate about human health.  The first products developed are for children because of the growing concern of obesity and lack of nutrition is today’s children.  Most large company’s use inferior ingredients with limited nutritional value.  Life Science Nutritionals puts the consumers health before profit and uses only natural ingredients.  There was a need in the market place for vitamins without artificial flavours, colours and chemical preservatives.

IronKids is the first brand to put Omega 3’s in a gummy – this makes it easier (and more fun) for kids to take their fish oils that they really need.

Stuart is busy expanding his brand lines to include healthy beverage and snack products for children and a whole division of adult gummy vitamins.

What do you love about being an entrepreneur?  Doing what you want to when you want to?  Being your own boss?  Don’t be shy – go ahead and tell us!

 For my husband, starting his own company meant he could develop the products he has always wanted to and could make an impact on people’s healthy.  It also meant at first he could work at home, then as the company grew, he could find office and warehouse space close to home.  No longer did he have to do the 3 hour daily commute to and from Toronto!  He is home anytime we want him home, takes kids to school, home for dinner every night. For me, working with my husband in this new capacity as Director of Web Social Media, I get to met so many amazing women, moms, entrepreneurs and friends.  I have recently quit my full time job to work with my husband full time and connect with more moms.  It is my passion to get the word out – our children can have great tasting vitamins that are not full of ‘candy’ fillers.  IronKids is an awesome brand and I love being the Mom behind it.  I can be home for my kids and I can talk to other moms about how important our kids health is.  We have 3 daughters, age 4, 6, and 8, they are our testers and our proof that IronKids Gummies taste great.  Our kids are the ones who asked Daddy to make the Vitamin D gummies into sunshine shapes – so he did!  This company is a family affair !!!  And we all love being a part of it.

What fabulous products do you carry & where can we buy them?

IronKids are currently available in Multi, Omega 3’s, Calcium and Vitamin D.  The next product currently in production is a Vitamin C gummy, just in time for winter cold  & flu season!  IronKids can be purchased in Canada at Rexall PharmPlus, Loblaws, Fortinos, Costco (Omega’s only for now), Shoppers, Drug Mart, London Drugs, Sobeys, Metro, Lawtons, Jean Coutu (Quebec) and independent health food stores nationwide.  Online at Well.ca, Target.com, Walgreens.com, and Amazon.com and in the US at Rite-Aid, GNC and Fred Myer stores.

Why do moms love you?

Because I am just like them.  A wife, a mom of 3 and trying everyday to do what is best for my children.  I found a great product I am passionate about & all moms need to know about – just so happens my husband developed it !!

xo